Responsible
We believe in creating positive shopper experiences, leaving them with a good feeling about the brand, themselves and the world.
Therefore we favour environmentally sustainable ideas, concepts and solutions over others
and dedicate our creativity to enabling our clients sustainability goals
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Respectful
We value the work done by others.
We do not work for the sake of change.
All our effort is dedicated to best results.
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Open
As specialists, we see ourselves as a part of the bigger picture and
we like to work interdisciplinary – ATL, MEDIA, Research, PR, Digital.
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Ambitious
Only the best is good enough.
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Profound & pragmatic
In our daily work, we unite special tools and theories in a strictly insight based process and
spark it with a large portion of common sense.
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We are a true Hamburg agency
thinking cosmopolitan, we know what we are doing.
We mean what we say and you can rely on our handshake.
WHAT OUR
CLIENTS SAY
BRAND-EXPERIENCE FRAMEWORK
Brands’ interactions with individuals can be divided into 3 major dimensions.
We are specialized on brand activation.
SHOPPER-BUYER-CONVERSION-MODEL
No matter how we activate the shopper on his/her path to purchase,
our work always builds on the same Neuro Marketing-based Conversion Model.
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It shows the 3 different communication objectives to convert shoppers into buyers.
PURCHASE BARRIER BASED
DEVELOPMENT PROCESS
We work with the concept of shopper barriers.
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They often are responsible for shoppers NOT selecting a product and occur mainly in the shopping situation.
POS communication must address and reduce them.
