We believe in creating positive shopper experiences, leaving them with a good feeling about the brand, themselves and the world.
Therefore we favour environmentally sustainable ideas, concepts and solutions over others
and dedicate our creativity to enabling our clients sustainability goals
We value the work done by others.
We do not work for the sake of change.
All our effort is dedicated to best results.
As specialists, we see ourselves as a part of the bigger picture and
we like to work interdisciplinary – ATL, MEDIA, Research, PR, Digital.
Only the best is good enough.
Profound & pragmatic
In our daily work, we unite special tools and theories in a strictly insight based process and
spark it with a large portion of common sense.
We are a true Hamburg agency
thinking cosmopolitan, we know what we are doing.
We mean what we say and you can rely on our handshake.
Brands’ interactions with individuals can be divided into 3 major dimensions.
We are specialized on brand activation.
No matter how we activate the shopper on his/her path to purchase,
our work always builds on the same Neuro Marketing-based Conversion Model.
It shows the 3 different communication objectives to convert shoppers into buyers.
PURCHASE BARRIER BASED
We work with the concept of shopper barriers.
They often are responsible for shoppers NOT selecting a product and occur mainly in the shopping situation.
POS communication must address and reduce them.